Lonzo Ball has unveiled his new shoe.
The Big Baller Brand shoe is here.
Lonzo Ball has unveiled his signature shoe under his family's brand.
It's the "ZO2."
It's currently going for nearly $500 on Big Baller Brand's website.
The shoe can be preordered and won't be shipping until late November.
There's also an autographed version that goes for almost $1000.
And a $200 slider.
The prices are crazy high, of course, but it's important to remember that Big Baller Brand is doing this without the help of any major brand, so their production costs are probably pretty high right now. High enough to warrant the shoe being basically $500, though? Probably not.
The eventual plan, according to LaVar Ball, is to get a partnership deal with someone like Nike, Adidas or Under Armour that can handle the production and a splitting of the profits.