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There's A Fake Uber Story Going Viral About An NCAA Tournament Player

Ole Miss vs. Xavier at center court of the NCAA Tournament.

JACKSONVILLE, FL - MARCH 19: Dee Davis #11 of the Xavier Musketeers moves the ball up court against Martavious Newby #1 of the Mississippi Rebels during the second round of the 2015 NCAA Men's Basketball Tournament at Jacksonville Veterans Memorial Arena on March 19, 2015 in Jacksonville, Florida. (Photo by Mike Ehrmann/Getty Images)

A fake Uber story is going viral about an NCAA Tournament player heading into today's first round games.

The story: A star player for Colgate, the No. 15 seed in the South Region, somehow missed his team's chartered flight to Columbus, Ohio for the opening round. So, he's taking an Uber from New York to Ohio.

"After the Colgate Basketball team arrived in Columbus, OH they noticed they left a player at the airport in New York. Freshman Jordan Burns missed the charter flight and is now taking a Uber to Columbus to meet up with the team," the tweet reads.

This account, though, does not belong to a real reporter. Instead, it's an account that often attempts to spread fake, crazy stories. And it works.

The fake Uber story has been retweeted nearly 1,000 times and favorited nearly 5,000 times. Legitimate websites have written the story up like it's real.

The trolling is working.

The Colgate player, Jordan Burns, was even asked about it at the NCAA Tournament press conference today.

An important reminder to everyone: Double-check the Twitter account the viral story is coming from.

Colgate and Tennessee, meanwhile, are set to tip off at 2:45 p.m. E.T. on Friday.

The game will be on CBS.