Super Bowl LIII is less than a month away and there are plenty of contenders that could make the game extremely compelling.
But for some, the Super Bowl is all about the commercials – so how much is CBS charging companies to play their ads?
According to Anthony Crupi of Ad Age, CBS is selling ads for between $5.1 million and $5.3 million.
Per the report, CBS has already sold 90 percent of its ad inventory for the in-game broadcast.
An awful lot of semantic wriggling goes into determining when a Super Bowl is officially sold out—short answer: after the opening kick—but it's safe to say that CBS has moved around 90% of its in-game units and is fetching up to $5.3M a throw. https://t.co/2yRFLSRjRC
— Anthony Crupi (@crupicrupicrupi) January 10, 2019
Given that most of the commercials will be well under a minute, companies might be paying upwards of $88,000 per second on those ads.
Fortunately for them, they should be getting their money’s worth.
Last year’s Super Bowl had an estimated 103.4 million people watching.
With teams like the Dallas Cowboys, Philadelphia Eagles, New England Patriots, and two Los Angeles teams among others still in the playoffs, there’s a good chance that a ton of eyeballs will be watching Super Bowl LIII.