A sporting goods store in Colorado protested Nike following the company’s decision to feature Colin Kaepernick in a prominent ad. The store is now closing.
Prime Time Sports, a sporting goods store in Colorado, made headlines back in the fall when it announced it would be pulling all of its Nike gear of the shelves following the Kaepernick ad.
Nike released a major Colin Kaepernick ad last September. The video made no references to Kaepernick’s kneeling during the national anthem, but still received some criticism.
The store, which has been in business for 20 years, will now be shutting down.
Stephen Martin, Prime Time’s owner, told a local NBC station that he made the decision to close the store permanently on Sunday night, saying he “can’t keep the doors open anymore.”
“Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas. How do you do it? They have a monopoly on jerseys,” Martin told the station.
Martin said he realized last year that he could go out of business over the decision to remove Nike merchandise, given that a sizable chunk of his inventory was NFL jerseys that are exclusive to Nike.
The owner of the store has also admitted that there may be more Kaepernick supporters out there than he thought.
They guy who pulled all Nike gear from his store in Colorado Springs because of the Kaepernick ad? He is closing down his store.
“…perhaps there are more [Kaepernick] supporters out there than I realized.” https://t.co/peIC8RAW8J
— Alexander Supertramp (@JustMuteMeNow) February 13, 2019
Kaepernick remains unsigned by NFL teams and, barring a major surprise, it doesn’t look like he’ll be playing in the league in 2019, either.