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Brian Kelly Explains Why Notre Dame's Partnering With Bleacher Report

A picture Notre Dame's video about Bleacher Report partnership.

Bleacher Report.

Bleacher Report and Notre Dame announced a "groundbreaking partnership" for social media content on Thursday.

From Notre Dame's release:

Bleacher Report, a preeminent next generation content creation company, has reached an agreement with University of Notre Dame football for an exclusive social content partnership throughout the season. The B/R social team will be embedded with the football program in South Bend and travel with the team to road games during the entire season to create custom content for the program's national fan base.

The collaboration will consist of full behind-the- scenes access to the Notre Dame football team including practice, locker room, game day activities, home and away games, travel, academic classrooms and a wide array of student and campus life. The array of content will include a weekly video feature, Facebook Live streams, short shareable social packages and game day Snapchat takeovers, distributed across Bleacher Report's website and Team Stream mobile app -- reaching more than 250 million users -- along with B/R social platforms with an audience of more than 200 million fans.

At a press conference this morning, Kelly explained the benefits of partnering with B/R for his program.

Notre Dame did a documentary with SHOWTIME last season. Florida State is doing a similar documentary this season. The Fighting Irish released this video about their partnership with Bleacher Report.

Notre Dame opens its season on Sunday, Sept. 4 against Texas.