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Notre Dame, Bleacher Report Announce "Exclusive Social Content Partnership"

A picture of the promo for Notre Dame Bleacher Report show.


Fans of the Notre Dame Fighting Irish are going to get a behind-the-scenes look at their favorite program this fall. The school has announced a "groundbreaking social content partnership" with Bleacher Report, that will take the site's team into the locker room and on the road with the Irish.

Notre Dame and B/R made the announcement with a cool video, appropriately posted to social media.

Notre Dame put out a release detailing what this partnership will entail.

The B/R social team will be embedded with the football program in South Bend and travel with the team to road games during the entire season to create custom content for the program's national fan base.

The collaboration will consist of full behind-the- scenes access to the Notre Dame football team including practice, locker room, game day activities, home and away games, travel, academic classrooms and a wide array of student and campus life. The array of content will include a weekly video feature, Facebook Live streams, short shareable social packages and game day Snapchat takeovers, distributed across Bleacher Report's website and Team Stream mobile app -- reaching more than 250 million users -- along with B/R social platforms with an audience of more than 200 million fans.

This is the second straight season that the Fighting Irish will give fans a peak inside the locker room. Last year, the team was the subject of Showtime's documentary A Season With Notre DameFour-star safety Devin Studstill, who committed to the Fighting Irish back in December, cited that series as a turning point in his recruitment. Florida State will be the subject of the Showtime series this season.

Notre Dame likely hopes that this Bleacher Report partnership will have a similar positive impact.

[Notre Dame]