College sports fans love a nice a scent just like everyone else. Earlier this summer we saw schools hopping on the perfume train, and now it appears that Yankee Candle is going to be making school-specific scents.
According to a release by the Collegiate Licensing Company, 27 schools in total will have their own Yankee Candle scent. Per Missy Ingram, Director of Non-Apparel Management for CLC:
“We are excited to partner with Yankee Candle to offer a new collegiate candle line to millions of passionate college fans across the country. The timing of the launch of candles in school colors fits perfectly with College Colors Day on August 30 — an exciting annual celebration dedicated to promoting the traditions and spirit that embody the college experience.”
It smells like school spirit.