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Here's How Many People Watched The Winter Olympics Opening Ceremony

A picture of the Olympic Rings in South Korea.

(Photo by Alexander Hassenstein/Getty Images)

The games are on.

The 2018 Winter Olympics are underway. The game's opening ceremonies are aired Friday night - in tape delay - on NBC.

The three-hour broadcast began at 8 p.m. E.T. and end around 11 p.m. E.T. By airing the ceremony on tape delay, NBC was able to both broadcast it in primetime and show every country's introduction.

But how many people watched? Well, that figure was just released.

Richard Deitsch of Sports Illustrated revealed the figures. 28.3 million people watch NBC's airing of the opening ceremony, which was down from four years ago in Sochi, which drew 31.7 million.

Deitsch offered a reason for the slump.

"This isn’t bad news for NBC in an era of cord-cutting and the Olympics trying to find young people. Pyeongchang will likely be down from Sochi but if the percentage down is low, not bad for NBC. We’ll see in a couple of weeks."

It would be interesting to see the number of people who streamed the event. The 2016 Rio Olympics drew just 26.5 million viewers with its opening ceremony.

You can see the latest medal count here.