The Beijing Winter Olympics ratings are in and they aren't good.
Per Front Office Sports, the winter games drew the lowest ratings in the history of the Olympics since NBC began broadcasting the event.
This year's games drew an average of 11.4 million primetime viewers. It was close to a 42% drop from the previous low in 2018.
This shouldn't be surprising since this was another Olympics with a massive time difference. For viewers on the east coast of the United States, the action didn't start until late at night.
It would last through the early morning hours when everyone is still sleeping which means not as many viewers.
The sports world isn't surprised that the ratings went down and said as such on social media.
The next Winter Olympics will take place in Italy in 2026. That will be much better for viewers around the world and in the United States.
For U.S. viewers, Italy is six hours ahead of people on the east coast and nine hours ahead of those on the west coast.