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Winter Olympics TV Ratings Are In: Sports Fans React

Winter Olympics speed skaters in China.

BEIJING, CHINA - FEBRUARY 15: Ruslan Zakharov of ROC, Daniil Aldoshkin of ROC, Sergei Trofimov of ROC during the Men's Team Pursuit on day 11 of the Beijing 2022 Olympic Games at the National Speedskating Oval on February 15, 2022 in Beijing, China (Photo by Douwe Bijlsma/BSR Agency/Getty Images)

The Beijing Winter Olympics ratings are in and they aren't good.

Per Front Office Sports, the winter games drew the lowest ratings in the history of the Olympics since NBC began broadcasting the event.

This year's games drew an average of 11.4 million primetime viewers. It was close to a 42% drop from the previous low in 2018.

This shouldn't be surprising since this was another Olympics with a massive time difference. For viewers on the east coast of the United States, the action didn't start until late at night. It would last through the early morning hours when everyone is still sleeping which means not as many viewers. The sports world isn't surprised that the ratings went down and said as such on social media.

The next Winter Olympics will take place in Italy in 2026. That will be much better for viewers around the world and in the United States.

For U.S. viewers, Italy is six hours ahead of people on the east coast and nine hours ahead of those on the west coast.