Last night was Super Bowl 50, won by the Denver Broncos over the Carolina Panthers 24-10. While everyone continues to dissect Cam Newton's post-game behavior and ponder if this was Peyton Manning's last game, let's have a look at one of the best Super Bowl traditions: the new commercials debuted during the game.
This year's crop was solid, with the usual humor and silliness also cut with a few very serious ads. There were also some dynamite celebrity cameo appearances.
Without further ado, let's get into our countdown of this year's top 10 commercials, starting with....
10. Joy of Pepsi (featuring Janelle Monae)
This one is a brief and fun musical trip through time, and Pepsi picked the perfect performer in Monae. Her dancing skills are on point and her energy and pearly white-smile light up the screen as she channels The Contours, Madonna and some modern day clubbers.
9. Death Wish Coffee
When you're a small company and you win a competition for 30-second Super Bowl ad, you've gotta bring the heat.Death Wish did just that, comparing the jolt from its product to a fleet of Vikings marauding into your mouth. Bad-ass.
8. Bud Light Party Security (featuring Seth Rogen, Amy Schumer and Ronda Rousey)
Schumer and Rogen provide the comedy but Rousey steals the show as a no-nonsense body guard. She even puts Rogen in a headlock.
7. Budweiser USA (featuring Helen Mirren)
There are always a couple of serious commercials interspersed among the light-hearted and wacky ads that dominate the evening. This year, Budweiser produced a sobering (no pun intended) anti-drunk driving spot featuring actress Helen Mirren slaughtering would be drunk drivers in classy British fashion.
6. Apartments.com (featuring Lil Wayne and Jeff Goldblum)
Lil Wayne, Jeff Goldblum, an actor playing George Washington and a re-make of the theme from The Jefferson's. This ad has them all, so you should watch it if you haven't already.
5. Mountain Dew's PuppyMonkeyBaby
I confess it was a while before I'd even thought about Mountain Dew, but one viewing of this ad and it's now impossible for me to get the refrain of "PuppyMonkeyBaby" out of my head.
4. Amazon Echo (featuring Alec Baldwin, Dan Marino, Jason Schwartzman and Missy Elliott)
This ad featured a loaded cast and a stellar back-and-forth between Baldwin and Marino. It culminated in the release of Elliott's new song, "Pep Rally".
3. Doritos' Ultrasound Ad
This one was hilarious at first and may have gone a bit too far by the end but overall one of the most memorable commercials of the day.
2. Prius' World's Longest Car Chase
The stunt-driving in this commercial was exceptional. The wool ski masks worn by the robbers? Not so much.
1. T- Mobile (featuring Drake)
Drake's grey turtleneck re-appeared in this commercial, a hilarious spoof of his "Hotline Bling" video. The T-Mobile ad featuring Steve Harvey also deserves honorable mention here.