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Report: The UFC Has Sold For $4 Billion

The UFC has sold itself for $4 billion. 

According to multiple reports, the talent group WME-IMG is leading a team that has acquired the fighting league. 

TMZ Sports reports that Dana White will stay on in a major presence, serving as president, while the Fertittas brothers (who acquired the league in 2000 for $2 million) will go from majority owners to minority investors. 

White confirmed the news to ESPN. 

">@danawhite) if sale of the UFC is bittersweet. Response: VERY.

— Brett Okamoto (@bokamotoESPN)

Asked Dana White (@danawhite) if sale of the UFC is bittersweet. Response: VERY.

— Brett Okamoto (@bokamotoESPN) July 11, 2016

">July 11, 2016

ESPN's Darren Rovell reported two months ago that the UFC was in serious talks to sell. 

">July 11, 2016

UFC, which had its 200th event this weekend, has seen significant growth in popularity in recent years, breaking into the mainstream sports media. Its current broadcast rights are owned by FOX, though they're up again in 2018. ESPN is believed to be seriously interested in acquiring the rights.

From the New York Times' report

The league, which promotes mixed martial arts, is expected to announce as soon as Monday that it has sold itself to a group led by the talent giant WME-IMG for about $4 billion, according to people with direct knowledge of the matter. Backing the deal are the private equityheavyweights Silver Lake, Kohlberg Kravis Roberts, and the investment firm of the billionaire Michael S. Dell.

The deal highlights the power and reach of the 23-year-old U.F.C., whose fights are now shown in more than 156 countries and take place in all 50 states, and which claims millennials as some 45 percent of its audience.

For its new owners, the league represents a prime source of content, particularly in the digital arena. Beyond its headline fights, which the company asserts are the best-selling events on pay-per-view TV, U.F.C. over all generates roughly 2,000 hours’ worth of material each year, much of it available on its Fight Pass streaming service.

Updates to come.