ESPN NFL insider Adam Schefter is one of the most trusted people in sports media, and especially in NFL circles. But he's getting a lot of heat today for how he teased a piece of COVID news.
On Sunday morning, Schefter teased a segment on Sunday NFL Countdown that would address the NFL's "first notable in-season case of COVID." It turned out to be addressing NFL official Al Riveron rather than a coach or a player.
"NFL’s first notable in-season case of COVID... coming up on Sunday NFL Countdown," Schefter wrote. But NFL fans were very upset to see Schefter using something so serious just to plug a show segment.
A number of NFL fans quickly rushed to his comments section, expressing their disappointment in his shameless plug. Many of them called him out for such a tacky move in the face of something so serious.
"Oh so this is like a ratings ploy loop," one fan replied.
"U should be ashamed that ur using this to draw viewers," wrote another.
"Don't clickbait someone's health," said a Browns fan. "Bad look."
The move was especially unconvincing given that Schefter and Ian Rapoport reported just minutes earlier that there were no positive cases of COVID-19 ahead of Week.
It's Adam Schefter's prerogative to plug ESPN however he wants. But there are far better ways than how he did it today.
This is a solid L for one of the most respected names in NFL media.