Naismith women's basketball player of the year Aliyah Boston has signed a major endorsement deal with Under Armour.
The South Carolina star is partnering with the sports apparel brand with hopes of advancing women's basketball. Boston and Under Armor will host the first-ever UA Next Women’s Basketball Camp in St. Thomas, Virgin Islands -- her home country.
Boston is also scheduled to release the UA Breakthru 3 shoe later this fall, per a release from Under Armour.
The basketball world took to Twitter to react to this news.
"This is so dope! Love to see it," one fan wrote.
"Yessss AB!!! I love this for you #NetWorth," another added.
“Working with Under Armour is a huge honor. It means so much to me because it’s a brand I’ve been wearing for years — both for cross-training and when I’m on the court," Boston said in a statement earlier this month. "With Under Armour, I’m most excited to continue building and growing the women’s basketball community. I’m really looking forward to giving more young girls access to the sport at the community level.
“I want to see women’s basketball be embraced, covered, and valued just as much as men’s basketball," she continued. "I hope to help achieve that change by continuing to dominate the court and using my voice to encourage the next generation to play.”
Boston, a 6-foot-5 forward for the Gamecocks, averaged 16.8 points and 12.5 rebounds per game in her junior season. En route to this year's National Championship victory, she logged some incredible double-double performances -- including a ridiculous 28 points and 22 rebounds in a Sweet Sixteen win over North Carolina.
Under the WNBA's current draft rules, Boston is not eligible to join the league until after her senior season in 2022-23.