The NCAA men's national championship game between Kansas and North Carolina starts Monday at 9:20 p.m. ET.
Maybe that's a reasonable time for college students, especially the Jayhawks and Tar Heels supporters hoping to celebrate a victory all night.
For everyone else, particularly those on the east coast, it's too darn late for a school night.
Given the extra pomp and circumstance around the championship clash, fans may not see a victor declared before midnight. That's a problem for those who have work or school the next morning.
Unfortunately for fans, TV executives have decided this is the best time to optimize revenue. As a result, countless children (and adults) will have to wait until the next morning to find out which team cut down the nets.
This time isn't a new development, but it hits fans like a ton of bricks every year. Especially those of us who need our eight hours to function.
The NCAA tournament finale is set to begin soon on TBS. Maybe sleepy fans can take a nap at halftime.