Over a week ago, Nike launched a new line of ads centered on the anniversary of the company's "Just Do It" slogan. Nike made a bold decision to feature former San Francisco 49ers quarterback Colin Kaepernick in the ads.
The controversial decision was met with mixed reaction. In the wake Nike's ads featuring Kaepernick, the company's stock has actually risen over the course of the past week after initially dropping.
Now, a new report show how much Nike spent on putting the ads on TV and which channels the company selected to run the ad.
Check it out.
Of course, $4 million is just a drop in the bucket for a company that generated $15.22 billion during the 2017 cycle. According to Statista, Nike spent $1.46 billion on advertising during the same year.
Nike centered its ad spend on sports markets - namely college football. A recent poll suggested the company targeted the younger generations for its new campaign.