In this new era of NIL deals in the college football world, booster money is more important than ever.
Ohio State head coach Ryan Day is reportedly asking for at least $13 million in donations from the Buckeyes booster club. When asked about this proposed figure during B1G Media Days on Tuesday, rival head coach Jim Harbaugh gave strong response.
The Wolverines head coach believes his boosters can blow that figure out of the water.
“I think we can do more,” Harbaugh, per Ohio State insider Dan Hope.. “I think we can double that at Michigan.”
Ohio State and Michigan are two of the most heavily-backed football programs in the nation. According to a study conducted by the Wall Street Journal in 2018, the Buckeyes and Wolverines both ranked top-five on the list of the nation's most valuable programs — Ohio State at No. 2 ($1,048,166,317) and Michigan at No. 4 ($924,625,003).
Day's Ohio State program boasts the No. 4 overall incoming recruiting class this season, per 247Sports. Harbaugh's Michigan squad has the No. 9-ranked 2022 class.
Who do you think will win this NIL spending battle?