LeBron James made waves on the Internet a couple of weeks ago when he reportedly filed a trademark request for “Taco Tuesday.” That phrase has been around forever, used by everyone, but James has popularized it on Instagram this year.
The trademark request has reportedly been ruled on today.
It’s been denied.
Josh Gerben first discovered the ruling.
“The USPTO has refused the TACO TUESDAY trademark application filed by Lebron James’ company LBJ Trademarks, LLC. The refusal, issued at 6:26 PM today, finds that TACO TUESDAY is a “commonplace message” and therefore fails to function as a trademark,” he reports.
BREAKING: U.S Patent & Trademark Office has refused @KingJames’ trademark application for “Taco Tuesday.” Examining attorney found that phrase was a “commonplace message” and can’t be protected as a trademark. First discovered by @JoshGerben. pic.twitter.com/cnebxx9hyt
— Darren Rovell (@darrenrovell) September 12, 2019
LeBron’s “Taco Tuesday” posts have gone viral this summer, with the Lakers star yelling out the phrase at the dinner table with his family.
— Yahoo Sports Canada (@YahooCASports) September 8, 2019
LeBron can continue to have fun with his “Taco Tuesdays,” but thankfully his trademark request for the commonplace phrase has been rejected.