Earlier Tuesday afternoon, the Cleveland Browns revealed their new midfield logo ahead of the team's season-opener.
After not having a logo at the 50 yard line for a few years, the Browns introduced Brownie the Elf this week.
Check it out.
Naturally there were some mixed reactions to the news.
"I don't know what you guys are talking about, the Browns midfield logo looks f*cking delicious," one person joked, using a photo of a Keebler elf as the logo.
"The Browns are the worst run outfit in the NFL. This is their midfield logo. What an eyesore. Fold the franchise," another fan said.
What do you think of the new logo?