The Big Ten and the SEC have been going against each other in multiple ways this season.
Yes, there are games between teams in both conferences against each other, but there's also been the competition between how many minutes fans have spent watching each conference.
The Big Ten was leading for a good bit before the SEC surpassed it, even though the latter has had fewer games on rated networks. SEC ratings are actually up by double digits through the first eight weeks of the season.
These ratings have the opportunity to jump even more, especially with this week's slate of games.
Florida is set to take on arch-rival Georgia, while Tennessee takes on rival Kentucky down in Knoxville.
In the Big Ten, there are some good games (Penn State-Ohio State, Michigan-Michigan State) but they don't stack up to the SEC matchups.