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NFL World Reacts To New Super Bowl Halftime Sponsor News

Super Bowl halftime show.

INGLEWOOD, CALIFORNIA - FEBRUARY 13: Snoop Dogg performs during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Rob Carr/Getty Images)

The NFL has a new sponsor for its Super Bowl Halftime Show.

Following the expiration of a 10-year deal with Pepsi, Apple Music is now the primary sponsorship for the iconic mid-game performance.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, said.

The NFL world took to Twitter to react to this big-time sponsorship news.

"While I’m loyal to @Spotify, this is a great move by @AppleMusic…" one fan wrote.

"Apple TV about to swoop in and win that Sunday Ticket bid now," another added.

"Amazon and Apple understand value of the @NFL. Reminder, DIRECTV Sunday Ticket deal expires after this season," another said.

Pepsi purchased its 10-year naming rights deal for $2 billion in 2012. Apple Music is paying $50 million per year on a five-year deal — totaling 250 million.

The first Super Bowl Halftime Show sponsored by Apple Music will take place at Super Bowl LVII on February 12, 2023 in Glendale, Arizona.