FOX broadcaster and Hall of Fame quarterback Troy Aikman is getting into the beer business. On Tuesday, Aikman tweeted a trailer for the launch of his new light beer brand, “EIGHT.”
“Excited to finally share this project with y’all,” Aikman announced. “It’s been 2 years in the making with a lot of hard work and dedication. I hope you enjoy it as much as I do.”
Excited to finally share this project with y’all. It’s been 2 years in the making
with a lot of hard work and dedication. I hope you enjoy it as much as I do. Be
sure to give @drinkeightbeer a follow & stay tuned for more🍺 pic.twitter.com/rpAfYzMb4N
— Troy Aikman (@TroyAikman) January 4, 2022
Fans quickly reacted to Aikman’s announcement.
“Got 3 rings, a gold jacket and his own damn beer,” said Trey Wingo. “Not too shabby.”
Got 3 rings, a gold jacket and his own damn beer. Not too shabby https://t.co/Tnu9rSkAcl
— trey wingo (@wingoz) January 4, 2022
“Looking forward to it!” commented Aikman’s former coach Jimmy Johnson.
Looking forward to it! https://t.co/ADa8nN7YU8
— Jimmy Johnson (@JimmyJohnson) January 4, 2022
“I know the work you’ve put into this,” replied FOX NFL colleague Curt Menefee. “Congrats, my friend!”
I know the work you’ve put into this. Congrats, my friend! 🍻 https://t.co/1W3fTDuELz
— Curt Menefee (@curtmenefee) January 4, 2022
“Former [Cowboys] QB [Troy Aikman] has a new business endeavor,” tweeted ESPN’s Ed Werder. “Turns out that six gallons of water isn’t all he drinks,” the reporter joked.
— Ed Werder (@WerderEdESPN) January 4, 2022
“Cheers Troy!” replied fellow FOX NFL broadcaster Tim Brando.
😊🍻Cheers Troy! https://t.co/8SehsBICAc
— Tim Brando (@TimBrando) January 4, 2022
“Done my research! It tastes awesome!” replied Erin Andrews. “Congrats… Cheers!!”
— Erin Andrews (@ErinAndrews) January 4, 2022
The crowded brewery business is the latest challenge for the three-time Super Bowl champ. If Aikman’s beer endeavors can even be half as great as his playing career, EIGHT will do just fine.