Special Edition Of Cracker Jack Released: MLB World Reacts
One of baseball's most iconic snacks is rolling out a special edition to start the season. Cracker Jack is adding a new face to its roster, as Cracker Jill will be introduced to celebrate women in sports.
Cracker Jack will also reportedly donate $200,000 to the Women's Sports Foundation as part of the initiative.
The MLB world reacted to the new, inclusive snacks.
"125 years after Cracker Jack was launched, Frito-Lay has released CrackerJill," tweeted Alicia Jessop. "The special-edition bags will be available at the start of this year's MLB season in ballparks across the country and through a donation of $5 or more to the Women's Sports Foundation."
"Buy me some peanuts and CrackerJill," tweeted The Hill.
"Cracker Jack introduces ‘CrackerJill’: a fresh face for empowering female athletes," said The Drum.
"PepsiCo unveils CrackerJill to celebrate women in sports," wrote Yahoo's Brooke DiPalma.
"Sailor Jack has been Cracker Jack’s main mascot for more than a century," tweeted Adweek. "But today, the brand is unveiling CrackerJill, an assortment of five female characters designed to represent the diversity of women in the US."
Cracker Jill bags will be available at MLB stadiums for opening day.






