The 2018 FIFA World Cup is well underway. Every team has played at least one game so far in group play, while several other teams are onto their second games.
We've seen some pretty memorable moments thus far, from Cristiano Ronaldo's hat trick in Portugal's opening game against Spain, to a last-minute own goal that gave Morocco a loss against Iran.
However, Wednesday's action gave us the most-memorable moment thus far. It came from a fan.
A fan in the stands decided it was time for a cigarette. He lit said cigarette with a flame big enough to roast marshmallows over.
Check it out.
We're not exactly sure what he used to light the cigarette, but he quickly went viral.
It's quite the way to gain attention. This fan would likely meet swift resistance from security in the United States.
Lucky for him though, this tournament is being played in Russia.