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USA TODAY Ranks The 100 Most-Important People In The NFL

The most-important person in the NFL is not the league's commissioner, Roger Goodell. It's not one of the league's best players or head coaches, either. 

It's Dallas Cowboys' owner Jerry Jones. 

That's what USA TODAY thinks, anyway. 

USA TODAY has ranked the 100 most-important people in the NFL and the Cowboys' owner comes in at No. 1. 

From their ranking:

This has very little to do with football results, given the Cowboys haven’t won a Super Bowl in more than 20 years and, well, multiple general managers would have been fired during that span if not for the fact that Jones serves as his own GM.

Still, the franchise that plays at sparkling AT&T Stadium – Jerry World, it is often called – is worth $3.2 billion, according to Forbes, second to soccer juggernaut Real Madrid ($3.26 billion) among sports franchises worldwide.

A sparkling new team headquarters – dubbed "The Star" – is set to open in August.

Yet Jones’ impact goes far beyond being a look-at-how-I’ve-done-it model.

No owner was more influential in pushing others to sign off on the Los Angeles Rams' stadium deal in Inglewood, Calif. – rather than a Carson deal for the San Diego Chargers and Oakland Raiders that was backed by a lot of “old school” owners. Jones was sold on Rams owner Stan Kroenke’s grand plan for solving the NFL’s conundrum in the nation’s second-largest market.

It was the same type of big-picture thinking Jones employed during the 1990s, when he spearheaded a new philosophy for the broadcast committee in selling the NFL’s network TV package – which is shared by all 32 teams – that bucked the traditional bidding process and resulted in then-fledgling Fox entering the game … and providing the impetus to blow the lid off the previous deal.

And you can bet that Jones will be in the middle of the next big NFL deal. He’s already sent signals that he’ll back a potential move to Las Vegas by the Oakland Raiders.

The rest of their top five:

2. Roger Goodell

3. Cam Newton

4. Bill Belichick

5. DeMaurice Smith

You can view their full top 100 here.