Logos are incredibly important. There’s a reason why companies and schools spend thousands, if not millions, on branding. An effective logo is clean, creative, and instantly recognizable as representing a specific entity. In college football, throw diehard fans into the equation, and a good logo can make someone swell with pride, while a bad one will be mocked and complained about for years.
We’ve gone through every power conference college program, along with independents Notre Dame and BYU, and ranked their primary logos. Obviously, this is a bit subjective, but the teams at the top of our list have logos that are attractive, iconic, and make us immediately think of the teams they represent.
(Each logo is shared via sportslogos.net.)
|66.||Oregon State – The Beavers changed their logo a few years ago, and clearly, we aren’t fans. It isn’t hard to see why.|
|65.||Wake Forest – For a program that struggles so much, you’d think they’d at least try to stand out a bit.|
|64.||Northwestern – The font for the block “N” is weird, as is the fact that it appears the Wildcat is sticking its head through one of the slits.|
|63.||South Carolina – There isn’t much intimidating about a flustered rooster trapped in an almost-enclosed block letter.|
|62.||Vanderbilt – Nothing against Vandy or the star concept, it just doesn’t stand out much. Incorporating the anchor would be a nice touch.|
|61.||Boston College – If the Eagle and the BC letters weren’t so similarly-colored, it wouldn’t be this low. You have to squint to see it’s a bird. Boston College actually has another version with gold lettering – it works better.|
|60.||Arizona State – The pitchfork concept is fine, but if you aren’t an ASU fan, it’s probably tough to tell which school it represents. Meh.|