Richard Deitsch’s latest SI Media Podcast featured appearances by two sports media agents – Steve Herz, president of IF Management, and Matt Kramer, an agent for CAA.
The podcast features a number of interesting tidbits and can be listened to in full here.
If interested in salaries in sports broadcasting and how people get jobs, I think you’ll find this interesting: https://t.co/BRYC5UOvEy
— Richard Deitsch (@richarddeitsch) June 30, 2016
The most-interesting aspect of the podcast, for me, came when Deitsch asked Herz how much money the ESPNs and Fox Sports of the world pay their college basketball and college football in-game analysts. These are often former coaches and players who will do color commentary for broadcasts. They are typically not salaried employees and are paid by ESPN (or FOX or CBS) on a per-game basis.
Here’s the conversation:
“If I’m an ex-athlete coming in, and I’m an analyst there (at ESPN, FOX, etc.) doing games, I’m like the No. 4 college football person or the No. 3 college basketball person, what kind of salary am I looking at if I’m at ESPN or FS1? And I’m going to do a couple of different positions, but this is specific to an ex-coach, ex-GM, an ex-player who’s doing live games at ESPN on a No. 3, No. 4 team,” Deitsch asked.
“It’s an interesting question. It’s a broad range. At ESPN, you could find people making anywhere on the low end making, like, $2,500 a game, maybe even less, depending on if they’re doing it for ESPNU or the SEC Network. And then, relatively decent jobs, these guys move up the ladder, it can be $5K, $6K, $7K to do an event. And obviously, there are guys making $15K, $20K, $30K an event depending on who they are on their stature. But if you’re looking in that, you’re talking about the lunch pale guy, that’s, I think, a fair range – $2,500 to $6K a game until the guy has broken out of that,” Herz said.
That’s a pretty nice amount of money.
Again, you can listen to the full podcast here.