If LeBron "Bronny" James Jr. does choose to go the college route rather than straight into the NBA out of high school, he stands to make a killing in NIL deals.
According to Jeremy Crabtree of On3 Sports, Bronny James is the publication's highest-rated player in their 2023 NIL rankings. On3 gives Bronny a valuation of $6.3 million in potential NIL deals once he goes to college.
To put that number into perspective, that's nearly $4 million more than On3's second-highest rated basketball prospect, five-star guard Mikey Williams. In fact, it's more than just about everyone else on their ranking combined.
Bronny James has already started building his brand thanks to his massive social media following. He has already signed endorsement deals, most notably with PSD Underwear.
Bronny James has been getting recruited by top athletic programs in the country before he even started playing high school basketball though. He received a scholarship offer to Ohio State before he turned 10, and had many more offers before he turned 12.
But the James family has kept his college recruiting pretty under wraps. It'll be more than six months before he can sign a letter of intent, but every college will be trying to get him.
LeBron James never played college ball, much to the chagrin of every college basketball program in the country. But if they can recruit his son to their program, it would be a win on par with a national championship.
Where do you think Bronny James will go for college?