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Raptors Assistant Coach Going Viral For What He's Doing On Sideline

The center of the Toronto Raptors court.

TORONTO, CANADA - APRIL 16: The Toronto Raptors logo decal at center court before the game against the Indiana Pacers in Game One of the Eastern Conference Quarterfinals during the 2016 NBA Playoffs on April 16, 2016 at the Air Canada Centre in Toronto, Ontario, Canada. (Photo by Tom Szczerbowski/Getty Images) *** Local Caption ***

The Toronto Raptors are having to cope with a lot of noise tonight during the final game at Oracle Arena. It is really loud in that building.

Players find different ways to tune out the noise, but coaches have a unique issue with it. They need to find a way to be heard over the din.

Raptors assistant coach Jamaal Magloire has an interesting solution for this problem. It involves one of those paper cups NBA teams drink out of on the bench.

Magloire punches out a hole in the bottom of the cup and uses it as a megaphone of sorts. He could be seen doing so in the first quarter tonight.

Magloire used it while Steph Curry was at the free throw line.

For those who are unfamiliar, Magloire is a Toronto native who had a lengthy NBA career, making one All-Star game in his 12 seasons.

He has been on staff with the Raptors in a variety of roles since 2012.

We'll see if he makes any more appearances on camera tonight.