The television ratings were through the roof for the Celtics-Nets first-round playoff series.
The four-game series between the two teams averaged 4.8 million viewers across ESPN, ABC, and TNT. It was the most-viewed first-round series since 2016 when the Golden State Warriors took on the Houston Rockets.
In terms of just the Eastern Conference, it was the most-viewed first-round series since 2012 when the Miami Heat played the New York Knicks.
This likely had a lot to do with the storyline aspect of certain players.
Kyrie Irving was playing his former team in the Celtics and their fans don't like him very much after how he left the team. Kevin Durant chose to go to the Nets and be "the guy" so fans wanted to see how he'd fare with that.
The Nets ended up getting swept by the Celtics, even though they were a sleeper pick to do some damage in the playoffs.
We'll see which series' going forward will have similar if not better ratings as the second round is right around the corner.