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Adidas Giving Away $100K To Fastest Runner Wearing Its New Cleats At NFL Combine

The team over at adidas has come up with a clever way to get some of the fastest athletes in the world to wear its new cleats at the NFL Combine. The apparel manufacturer will be giving away a $100,000 prize to whichever player posts the most impressive 40-yard-dash time in the adizero 5-star 40 cleats. Here's an ad in the Indianapolis Star with details. The adidas football Twitter account also tweeted the news.

">@indystar today

— darren rovell (@darrenrovell)

Adidas offering $100K to player who runs fastest 40 at combine in its shoes. Ad in @indystar today

— Darren Rovell (@darrenrovell) February 21, 2014

">February 21, 2014

">February 21, 2014

Here's a closer look at the shoe itself.

">@adidasFballUS's 4.6 ounce adizero 5-Star 40 cleat for Indy. $

— Michael Ehrlich (@adidasUSPRGuy) February 19, 2014

We'll see if the campaign works - remember, not every NFL hopeful makes big-time NFL money. $100,000 could be a lot of money for a player on the fringe.