Big Baller Brand currently has one NBA player on its roster. That player, of course, is LaVar Ball’s oldest son, Lonzo. The company is reportedly close to signing a second – and his last name isn’t Ball.
Yahoo! Sports’ Shams Charania reports that New Orleans Pelicans guard Jordan Crawford is discussing a partnership deal with Big Baller Brand. Crawford has worn Big Baller Brand shoes before.
Crawford will reportedly be receiving new Big Baller Brand gear at the start of the NBA Playoffs. He and his brand will reportedly continue to discuss a deal.
From Yahoo! Sports:
The company is expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs. Crawford became the first NBA player — besides Los Angeles Lakers guard Lonzo Ball — to wear the brand this season and has continued to do so in the postseason. At this point it isn’t a normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors.
Crawford and the brand are expected to continue talks toward a deal, sources said. Big Baller Brand is an apparel company that was started by LaVar Ball and named for his sons, Lonzo, LiAngelo and LaMelo Ball.
Crawford is in his sixth NBA season. He signed with the Pelicans in early April and has played in six games. Crawford did not play in Game 1 against Portland.
The Pelicans and the Trailblazers are set to play Game 2 on Tuesday night. Tipoff is scheduled for 10:30 p.m. E.T.
You can view Yahoo! Sports’ full story on Crawford’s talks with Big Baller Brand here.