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Here's The Letter Dan Gilbert Wrote Cavaliers Fans After LeBron James Opted Out In 2010

LeBron James announces his free agency decision in 2010.

Friday, Cleveland Cavaliers star LeBron James became a free agent for the third time in his career - opting out of his contract with the franchise. It's the second time that James has become a free agent after playing for the Cavaliers - and last time, things didn't go so well for Cleveland.

Stephen A. Smith and Brian Windhorst, both of ESPN, have noted Friday that James' relationship with team owner Dan Gilbert is "businesslike" at best. Both cited Gilbert's infamous letter that he wrote fans back in 2010 after James left the Cavs for the Miami Heat.

Gilbert's letter, which was written in Comic Sans, was posted after James announced during The Decision that he was headed to South Beach. It stayed on the team's website until July of 2014, when James decided he'd return to Cleveland to try to help the franchise win its first title.

The letter may be gone from the website, but it lives on on the Internet. If you haven't seen it - you can read it below. Expect it to be referenced a great deal this week:

"Dear Cleveland, All of Northeast Ohio and Cleveland Cavaliers Supporters Wherever You May Be Tonight:

As you now know, our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier.

This was announced with a several day, narcissistic, self-promotional build-up culminating with a national TV special of his "decision" unlike anything ever "witnessed" in the history of sports and probably the history of entertainment.

Clearly, this is bitterly disappointing to all of us.

The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you.

There is so much more to tell you about the events of the recent past and our more than exciting future. Over the next several days and weeks, we will be communicating much of that to you.

You simply don't deserve this kind of cowardly betrayal.

You have given so much and deserve so much more.

In the meantime, I want to make one statement to you tonight:


You can take it to the bank.

If you thought we were motivated before tonight to bring the hardware to Cleveland, I can tell you that this shameful display of selfishness and betrayal by one of our very own has shifted our "motivation" to previously unknown and previously never experienced levels.

Some people think they should go to heaven but NOT have to die to get there.

Sorry, but that's simply now how it works.

This shocking act of disloyalty from our home grown "chosen one" sends the exact opposite lesson of what we would want our children to learn. And "who" we would want them to grow-up to become.

But the good news is that this heartless and callous action can only serve as the antidote to the so-called "curse" on Cleveland, Ohio.

The self-declared former "King" will be taking the "curse" with him down south. And until he does "right" by Cleveland and Ohio, James (and the town where he plays) will unfortunately own this dreaded spell and bad karma.

Just watch.

Sleep well, Cleveland.

Tomorrow is a new and much brighter day...

I PROMISE you that our energy, focus, capital, knowledge and experience will be directed at one thing and one thing only:

DELIVERING YOU the championship you have long deserved and is long overdue...


It's looking more and more likely that James is going to leave Cleveland for Los Angeles this time around. Sadly, we doubt we'll see another letter from Gilbert.