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Ram Trucks Is Getting Criticized For Using MLK's Voice In A Commercial

The Dodge Ram commercial for the Super Bowl.

The company used Martin Luther King's voice in a commercial.

This year's list of Super Bowl commercials hasn't featured a ton of excitement. One that just aired is sparking a lot of conversation, though.

Dodge Ram just aired a commercial for a pickup truck. It used Martin Luther King's voice in the commercial.

This has some people upset.

Presumably, Martin Luther King's family had to give approval for the voice to be used (and they were likely paid for it). Still, some are critical of a car company using MLK's voice to sell cars.

AdWeek has the details on the ad.

"This was nicely done by a young boutique agency in Chicago. Some will object to MLK's words being used to sell trucks, but the message is a worthy and timely one," they wrote.

RamTrucks summed up the commercial and its message with this tweet.

"We are all built to serve, but it takes will and courage to do what's right. Tell us how you aid your community with #RamBuiltToServe and watch our Big Game moments here."

The commercial can be watched below: