College football’s most-infamous commercial character of all-time is no more. Dr. Pepper has decided to terminate its “Larry Culpepper” campaign heading into the 2018 college football season.
The news was broken on Monday by former Nebraska star defensive lineman Adam Carriker, who tweeted that the actor who plays the character, Jim Connor, told him that he will no longer be used.
“Jim Connor, who spent the past several years playing football fanatic Larry Culpepper in Dr. Pepper commercials, has told me that the company will not feature Culpepper in commercials going forward. Connor says the decision ‘Rocked my world” and was ‘An incredible gig,'” Carriker tweeted.
The company has reportedly decided to put an end to the campaign. The company’s new college football-based campaign has not been revealed yet.
BREAKING: Jim Connor, who spent the past several years playing football fanatic Larry Culpepper in Dr. Pepper commercials, has told me that the company will not feature Culpepper in commercials going forward. Connor says the decision “Rocked my world” and was “An incredible gig.” pic.twitter.com/an0DJBKO0w
— Adam Carriker (@AdamCarriker94) May 21, 2018
Dr. Pepper has released a statement on the decision. The company says that it felt it was time to go in a new direction.
“Larry Culpepper has been a great part of our Dr Pepper college football sponsorship for the past four years and has helped us delight fans throughout the season. With the renewal of our college football sponsorship, we’ve decided to take our football-related advertising in a new creative direction and are planning an all-new campaign this season. We are as committed as ever to our college football partnership as we head toward the 150th anniversary of the game, and we are looking forward to engaging and exciting fans in new ways,” the statement read.
Most of the college football world seems to be happy with this news, though a select few did appear to enjoy the character.
Rest in peace, Larry.