The Worldwide Leader isn't having a party for the first time in more than a decade.
Super Bowl week is typically filled with parties hosted by major brands. ESPN has almost always held one.
It's not this year, though. ESPN announced back in the summer that it wasn't having a Super Bowl party in Minneapolis.
The College Football Playoff is to blame. ESPN said it was shifting much of its focus to the College Football Playoff, as it owns exclusive rights.
SportsBusinessJournal detailed its reasoning. Here's why:
ESPN for the first time in more than a decade will not host a party during Super Bowl week in February. It instead will use the money that it would have spent on the Super Bowl on hospitality for the CFP, where it is the exclusive TV partner and already has a big presence. ESPN plans to produce a CFP halftime show for the first time with an artist that it has not yet chosen. The CFP will be in Atlanta; the Super Bowl is in Minneapolis.
This would have been the 14th year in a row that ESPN has hosted a Super Bowl party, usually on the Friday before the game. ESPN said it is reevaluating whether it will bring back its Super Bowl party in Atlanta in '19. ESPN still plans to host clients and have feature hospitality in Minnesota. It also will have much of its edit staff in Minnesota to cover the Super Bowl.
It makes sense. Party-goers in Minneapolis will have to make due with the host of other events.
You can find a full list of all of the big events this week here.