This past Sunday, Georgia Tech defensive lineman Brandon Adams, just 21 years old, passed away unexpectedly. Adams reportedly collapsed at a house near campus and was rushed to the hospital, but did not survive.
Unfortunately, what one Georgia Tech coach tweeted in the aftermath has gotten a lot of press. Brent Key, an assistant who recently came over to Georgia Tech after working at Alabama, tweeted something rather tone deaf.
The same day that Adams passed away, Georgia Tech received a commitment from a four-star cornerback named Miles Brooks. Key tweeted about both bits of news at the same time.
"GT has always, and will continue to attract GREAT MEN. Today we lost a GREAT MAN, and gained another GREAT MAN! Even in dark days the future is bright."
Obviously, he wasn't trying to equate the death of a player with the commitment of another player. But many think the tweet comes off that way.
Key, who got crushed after posting the tweet, eventually deleted it and posted somewhat of an apology. Here's what he had to say:
Obviously, the Georgia Tech community is devastated after Adams' death. This situation didn't make it any better.
It's unlikely that Georgia Tech takes any action against Key here, since the post wasn't meant to be offensive. But it's a good lesson for other coaches to watch what they tweet in difficult times.