The father of soon-to-be NBA Draft pick Lonzo Ball is targeting a high price range.
LaVar Ball is reportedly targeting a high price range for the debut version of his "Big Baller Brand" shoes, which have yet to be released (or made).
According to Nick DePaula of The Vertical, Ball is targeting the $200 line for his shoes.
"The brand is targeting the $200 tier for its debut Big Baller Brand basketball sneaker, an industry source told The Vertical, which would presumably be Lonzo’s signature shoe for his rookie season. LaVar and associate Alan Foster reportedly have been developing the shoe over the past year," DePaula writes.
For reference, Nike's highest-priced basketball shoe is LeBron James' shoe, which goes for $220.
Big Baller Brand currently sells hats and t-shirts/sweatshirts, which go for as high as $50 and $80, respectively. It's unclear how well the brand currently does.
Ball and Big Baller Brand reportedly struck out trying to get partner deals with Nike, Adidas and Under Armour.
According to DePaula, though, a deal with Adidas remains possible.
Adidas, which sponsored UCLA this past season along with the Chino Hills (Calif.) High School basketball team that features younger Ball brothers LiAngelo and LaMelo, has yet to formally discuss a shoe deal with Ball Sports Group. “It’s not dead yet,” a brand source told The Vertical. An official meeting would potentially take place in the coming weeks, with the brand not yet ruling out making a standard endorsement offer.
You can read The Vertical's full inside look at LaVar Ball's pursuits here.