Skip to main content

How Nike's Stock Has Reacted To The Colin Kaepernick News

A Nike logo.

Nike announced some major Colin Kaepernick news on Monday, as the former NFL quarterback has been named the face of The Swoosh's 30th anniversary "Just Do It" campaign.

Kaepernick, who's been out of the NFL since 2016, has been a member of Nike's endorsement team since 2011, but he recently agreed to a new deal that is reportedly similar to that of some of the league's star players.

"Believe in something, even if it means sacrificing everything," the campaign reads.

The decision was a controversial one by Nike, at least based on some of the social media reaction. The reaction by Nike's stock seems to back this up, too. Nike's stock is down about 2 percent today.

However, adidas and Puma's stocks are also down about 2 percent.

It's obviously impossible to know just how much the Colin Kaepernick news has affected Nike's share price. Still, #BoycottNike is trending on Twitter. It'll be interesting to follow moving forward.