The last day has been a whirlwind for former Kansas City Chiefs running back Kareem Hunt, after video was released depicting him assaulting a 19-year old woman in a hotel lobby.
The video in question:
From the gossip site’s write-up of the incident:
In the video, Hunt is seen arguing with a 19-year-old woman outside of his room at The Metropolitan at the 9 at 3:22 AM on February 10, 2018.
Hunt turns a corner and confronts the woman, shoving her hard. The woman strikes him back in the face … and that’s when Hunt goes berserk.
As friends try to hold him back, the 2017 Pro Bowler — who led the league in rushing yards — explodes and knocks one of his friends into the woman … who both go flying into a wall.
Now, Kareem Hunt has lost his Under Armour sponsorship.
Via Baltimore Business Journal reporter Holden Wilen:
Under Armour has confirmed that it has "parted ways" with former Chiefs running back Kareem Hunt, who is the subject of a video posted by TMZ yesterday showing him shoving and kicking a woman.
— Holden Wilen (@BaltBizHolden) December 1, 2018
This was probably an easy call for Under Armour either way, but even more so in light of a recent Wall Street Journal expose on the company’s culture. The article shed light on numerous controversial things going on at Kevin Plank’s apparel giant, including company-funded strip club trips, invitations for women to events being based on attractiveness, and other incidents viewed as sexist or misogynistic.
With Under Armour looking to move past that story and boost its image among women, this is no surprise.