The Cavs star isn't happy with what the beer company was doing.
LeBron James went viral on social media Monday night when he grabbed a beer from a vendor on the sideline during the Cavs-Raptors game at Quicken Loans Arena.
The beer was from Great Lakes Brewery, which is based in Cleveland.
Since it happened, Great Lakes Brewery has used a photo of James with the beer in a couple of promotional tweets and social media posts.
This did not sit well with James.
"This is about the last thing I'm trying to worry about right now, my agent and my legal team will take care of it, but yeah I know (Great Lakes) is trying to benefit off of me," James told cleveland.com. "And I heard they were the same company that made all those 'Quitness' beers, and now they're trying to benefit off me this way? Yeah, it's pretty funny."
Sources close to James said that kind of advertising featuring James' likeness would cost a company at least $2 million, maybe more.
Back in 2010, Great Lakes created a beer called "Quitness," which was an obvious shot at James' departure from Cleveland.