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Watch: Louisville Is Giving Out Lamar Jackson Flip Books Ahead Of Houston Game

Lamar Jackson flip books? Lamar Jackson flip books.

Louisville is giving out Lamar Jackson flip books ahead of its clash against Houston on Thursday night. Flip books are cool, and this one featuring Jackson is simply awesome.

Chris Hummer, a college football writer for 247Sports, tweeted out a video of the flip book.

Let's give a round of applause to the Louisville department that came up with and created these wonders. It's a stellar idea, to say the least.

This isn't the only Jackson flip book the team has produced this season as the team also made one highlighting his hurdle over a Syracuse defender earlier in the year according to the Courier-Journal.

Jackson and the Cardinals take on Houston at 8 p.m. E.T. on ESPN. The game is in Houston so handing out the flip books on the road is a pretty strong power move.

The flip books are a nice promotion tool for the Heisman Trophy frontrunner paired with this mini-site.