Recruiting in college sports is already quite an, umm, interesting landscape on a daily basis. Coaches are searching for talent earlier and earlier these days, and it's not unusual for young athletes to get scholarship offers while they are middle school. Players are bombarded with heaps and heaps of mail, have their phones blown up by coaches, and social media is ridiculous enough in itself -- kids are pressured by thousands of fans from schools across the country who would love to see them suit up in their team's uniform.
And that's the legal stuff, before rules are bent and broken -- recruiting is quite an exhausting process for these players. And now it seems that things are going to get even crazier -- beginning August 1st, coaches in basketball and other sports will be able to use Snapchat for recruiting purposes. If you're unfamiliar, Snapchat is a photo-messaging app that allows users to send messages that essentially self-destruct after a certain, very short time period -- in essence, deleting all evidence that a message was ever sent:
The idea of not being able to trace all of the contact between coaches and players is a scary one, especially because nobody will know exactly what is being sent. This is definitely something that is going to be worth keeping an eye on -- dirty recruiting could take on a whole new meaning.