Jersey sales for the Dallas Cowboys have already surpassed last year's numbers thank to Dak Prescott and Ezekiel Elliott.
Rookies Ezekiel Elliot and Dak Prescott are dominating jersey sales the same way they have dominated the league this year. Despite being just five weeks through the NFL season, the Dallas Cowboys have surpassed their jersey sales from all of last year. Thanks to the popularity of Elliott and Prescott, the two are already showing their worth beyond the football field.
According to Darren Rovell of ESPN, the Cowboys are the only team in the NFL that acts as the wholesaler for their apparel, meaning Dallas makes money on each jersey. Elliott's No. 21 was the highest-selling jersey this week, while Dak Prescott's No. 4 was, well, No. 4 on the week.
On the season, Ezekiel Elliot sits at No. 5 on the jersey sales list, while Prescott sits at No. 8. Elliot currently leads the league in rushing with 546 yards. Prescott has been lights out since taking over for an injured Tony Romo, and is the second-best quarterback behind Matt Ryan, according to ESPN's Quarterback Rating (or QBR), a ranking of overall performance.
The Cowboys are 4-1 on the season, and are set to play the Green Bay Packers on Sunday.