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Study Names The Most "Valuable" Program In College Basketball

The Wall Street Journal has published another study regarding the most "valuable" programs in college basketball. The study, conducted by a finance professor, attempts to judge how every college basketball program in the country would be valued if it was put on the open market like a pro sports franchise.

An unsurprising name sits atop the 2017 list.

Kentucky, for the second year in a row, has been listed the most "valuable" program in the country. It's not very close.

The Wildcats come in at $246.6 million, which is actually 28 percent lower than the 2016 value, but it's still good enough for the No. 1 spot.

The study "analyzes each program’s revenues and expenses with cash-flow adjustments, risk assessments and growth projections."

Several of the major programs have lost value from 2016. The FBI's investigation into the sport can be seen as a potential reason for this.

“In particular for college basketball, the FBI investigation attacks the very heart of the industry,” Ryan Brewer, an associate professor of finance at Indiana University-Purdue University Columbus, said. “The reason for the drop in the valuation is that new risk.”

Kentucky, Indiana, Louisville, Kansas and Duke round out the top five.

You can view the full rankings here.