Skip to main content

The NFL Blocked This Ad From Its Super Bowl Program

A closeup photo of the Super Bowl trophy.

HOUSTON, TX - FEBRUARY 05: The New England Patriots celebrate with the Vince Lombardi Trophy after defeating the Atlanta Falcons during Super Bowl 51 at NRG Stadium on February 5, 2017 in Houston, Texas. The Patriots defeated the Falcons 34-28. (Photo by Al Bello/Getty Images)

The National Football League reportedly blocked this ad from its Super Bowl program.

The NFL reportedly blocked an ad from military veterans for its Super Bowl program. The ad was too political for the NFL.

VICE News reports that American Veterans attempted to get an ad placed in the Super Bowl LII program. The ad asked everyone to "Please Stand" for the national anthem.

The national anthem became a huge topic of debate for the NFL and its followers over the past year or so. Colin Kaepernick, who's now out of the league, began kneeling for the national anthem in 2016. Several NFL players have since done the same. Multiple teams had widespread demonstrations this past year.

The ad featured a couple of soldiers holding an American flag. "#PleaseStand" appeared in big bold letters in the middle-right portion of the ad. The bottom right portion of the ad included information on how to donate to American Veterans.

The NFL reportedly would have allowed the ad to run if it included different phrasing. From VICE News:

NFL declined both of those options (Please Stand and #PleaseStand), offering others like “Please Stand for Our Veterans.” But AMVETS said there was a subtle difference in what the NFL was suggesting that fundamentally altered the meaning of their message, according to John Hoellwarth, the National Communications Director for AMVETS. Namely, to “stand for” or to “stand with” veterans could be construed as figurative, when the meaning was intentionally literal.

The ad is said to have cost American Veterans $30,000. The group took to Twitter to address what happened.

NFL spokesman Brian McCarthy addressed the issue in a statement.

"We looked to work with the organization and asked it to consider other options such as "Please Honor our Veterans," McCarthy said. "They chose not to and we asked it to consider using 'Please Stand for Our Veterans.' Production was delayed as we awaited an answer."

The NBA and NHL have reportedly approved of the ad to run in its All-Star Game programs. Those contests will be taking place soon.