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This College Basketball Player's Hair Is Going Viral During NCAA Tournament

Matt Haarms during Purdue's second-round NCAA Tournament game.

The first NCAA Tournament game of the day is underway. We've got No. 2 seed Purdue taking on No. 10 seed Butler.

The Boilermakers are without star big man Isaac Haas. The senior broke his elbow in the first round.

He wanted to play today and even warmed up in uniform. However, the NCAA ruled that Haas' elbow brace was not fit for the court.

This means we're seeing a lot more of Purdue redshirt freshman Matt Haarms. And his hair.

The Boilermakers' big man has one of the most-infamous looks in the sport. His hair even has its own Twitter account.

Haarms' hair requires constant attention.

Check it out:

It's good hair. The haters are just jealous.

Purdue and Butler, meanwhile, are about 10 minutes into their second round contest. The game is on CBS.

The winner advances to the Sweet 16.