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What Shoe Insiders Are Saying About Lonzo Ball's Signature Shoe

Here's the reaction from industry insiders.

Lonzo Ball revealed his first signature shoe today.

The former UCLA star debuted his new Big Baller Brand shoe, which will be called the "The ZO2 Prime."

It's retailing for $495 and can be preordered on Big Baller Brand's website. The shoes apparently won't be shipping until late November.

What are the industry experts saying about this shoe? According to ESPN's Darren Rovell, it's not great. "This is a setback. None of the shoe companies are going to sign him now," one expert apparently told Rovell.

Big Baller Brand is currently in the process of trying to land a partnership deal with a major brand that can help with the production of the shoes, which would presumably bring the retail cost down a lot.

LaVar Ball previously said he'd like the shoes to be sold in the $200 range.