Pittsburgh Steelers wide receiver JuJu Smith-Schuster has garnered a lot of criticism for trying his hand at the popular – and dangerous – “Milk Crate Challenge” and posting it on TikTok. Naturally, the issue was brought before Steelers head coach Mike Tomlin.
Speaking to the media on Tuesday, Tomlin didn’t call out Smith-Schuster by name, but rather offered a general stance on social media. He made it clear that he wants the focus of his players on football.
“I don’t spend a lot of time focusing on those (social media) things,” Tomlin said. “If you’re talking about those things and not football, you’re setting yourself up for failure. We’re a group that’s singularly, professionally focused on what it is that we have to do and guys have individual responsibilities as adults.”
Tomlin may not have called out JuJu Smith-Schuster directly, but it’s pretty clear who that message was aimed at. Message received loud and clear, coach.
Mike Tomlin, asked about if he has a message for players and what kinds of potentially dangerous activities they might engage in on social media: pic.twitter.com/329ooAMn9M
— Chris Adamski (@C_AdamskiTrib) August 31, 2021
The Milk Crate Challenge consists of walking across a pyramid of the unstable crates without falling off. While some have found it fun, it’s proven to be extremely dangerous.
Dozens of videos are circulating the internet of people falling off at awkward angles. There have been far more hospitalizations for injuries while doing this challenge than there need to be.
JuJu Smith-Schuster may have been able to complete the challenge without an injury, but it was far more risk than he should have put himself in.
The Steelers have high expectations for the 2021 season. They can’t afford for Smith-Schuster or anyone else to be making risky decisions off the field.