Already this offseason, Urban Meyer made a staff hire that drew massive backlash. Now, he’s made one that will presumably elicit the opposite reaction.
Tonight, Meyer announced he was hiring former Houston Texans VP of Communications Amy Palcic to lead the Jaguars’ communications department. Palcic held down that position for the Texans from 2013 until November, when she was fired in a move that was surprising and widely-criticized.
“I’m thrilled to be able to announce a very important addition to the Jaguars,” Meyer tweeted. “We’ve hired [Amy Palcic] to lead out communications team. Welcome to Jacksonville, Amy!”
— Urban Meyer (@CoachUrbanMeyer) February 23, 2021
At the time of her dismissal from the Texans, Palcic received support from players and media members around the NFL, including then-Texans star defensive end J.J. Watt.
“First & only woman to be head of PR for an NFL team and winner of the Rozelle Award for best PR Staff in the NFL” Watt wrote on Twitter in November. “Massive help in my hurricane relief efforts, community events and much more. Whoever picks up [Amy Palcic] will be getting one of the absolute best in the business.”
First & only woman to be head of PR for an NFL team and winner of the Rozelle Award for best PR Staff in the NFL.
Massive help in my hurricane relief efforts, community events and much more.
Whoever picks up @amypalcic will be getting one of the absolute best in the business.
— JJ Watt (@JJWatt) November 11, 2020
In hiring Palcic, Meyer not only got someone who is more than qualified for an important position, but he also may have restored some confidence in his ability to pick quality staffers after the Chris Doyle debacle.