Earlier this week a report suggested CBS turned down a commercial due to its content. The network turned down a Super Bowl commercial on the topic of medical marijuana which would have been shown during the game between the Los Angeles Rams and New England Patriots.
According to Richard Deitsch of the Athletic, a CBS Sports spokesperson revealed why the network decided against airing the commercial.
"Under our broadcast standards, we do not currently accept cannabis-related advertising," the spokesperson said.
Sports Illustrated has more details on the nature of the commercial and its goal.
The outline for the commercial was pitched by Acreage Holdings, one of the most valuable cannabis companies in the country that operates in about 15 states. The spot was going to focus on a veteran dealing with combat injuries and a child who suffers from seizures.
The ad was geared to be a “call to political action” and not just a promotion for Acreage Holdings.
Instead, the commercial won't see the CBS airwaves. We're sure other commercials will be turned down ahead of the game as well.
The Super Bowl is set to kick off at 6:30 p.m. E.T. on Feb. 3. Tony Romo and Jim Nantz will be on the call for CBS.